Naturally Moody by Wet-n-Wild Web/Landing Page-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious and want access to trendy, high-quality makeup. They value natural beauty, skin care, and self-expression. They love brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly

The Project: Create copy for a web/landing page for Naturally Moody by Wet-n-Wild. Make the user experience easy for the target audience to find what they're looking for. Inspire them and make the call to action simple. Landing pages should be visually eye-catching. Effectively communicate the collection's unique features. Drive traffic to the website and rack up sales.

The Strategy: Created copy that consists of product descriptions, features, and specific names for products. Added selection bubbles and colorful images. The copy is playful and bold. It paints a picture where the customer can’t imagine their lives without Naturally Moody.

The names of each product start with a hashtag (#) and then a one-word name. The word is to encourage the consumer as they apply their makeup. For example, we want the consumer to feel powerful as they apply their "#Power" vivid blush stick.

The features highlight the product's benefits. We wanted to highlight the skin care elements in the products. Hydration and ingredients like shea butter were important to mention for consumer trust. Tips and tricks were given for a more beautiful and easier application. The call-to-action button confirms the item will be added to their shopping bag.

Designer: Yi Che Li