Naturally Moody by Wet-n-Wild Social Media-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious and want access to trendy, high-quality makeup. They value natural beauty, skin care, and self-expression. They love brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly

The Project: Create a social media campaign on IG that introduces Naturally Moody by Wet-n-Wild. Engage the target audience. Build anticipation and excitement around the collection’s launch. Promote what young women love. Natural beauty with occasional bold pops of color whenever they’re in the mood.

The Strategy: Created IG posts that introduce Naturally Moody and highlight a few products. The caption of the introductory IG post presents the benefit to the consumer. It says why this collection meets their beauty needs. This includes skin care, which matters to young women.

Gave a sneak peek of some products. The bundles are the foundation on which this collection is inspired. They provide high-quality products that save time and money. The eyeshadow palette caption informs the consumer that they have choices in this collection.

There are also calls to action to encourage the target audience to engage with the brand. We want them to comment, check out our bio, and explore the collection before it goes live. The captions encourage customers to explore makeup without limitations. We empower them to be free to create diverse looks whenever they choose.

Designer: Yi Che Li