Naturally Moody by Wet-n-Wild Product Descriptions-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious and want access to trendy, high-quality makeup. They value natural beauty, skin care, and self-expression. They love brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly

The Project: Create engaging, benefit-driven product descriptions for “Naturally Moody” by Wet-n-Wild. Highlight the unique features of the natural beauty products. Encourage the audience to also express their bold side with color. Inspire confidence while reading the copy. Motivate them to buy and enjoy the online shopping experience.

The Strategy: Created playful, bold product descriptions that connect emotionally with the audience. Highlighted each product’s unique benefits. The descriptions showcase the importance of skincare, which is important to young women. The names of each product shade are hashtag words of affirmation or encouragement. The hashtags will allow them to find the product directly when they need to buy more or connect with the brand.

Shared tips and tricks with the audience to help them apply their makeup more efficiently and effectively. Presented multiple ways these products can be used, providing more bang for their buck. Sustainability is important to this target audience. So, the words "cruelty-free" were seen on each product.


Designer: Yi Che Li