Naturally Moody by Wet-n-Wild Print Ads-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious and want access to trendy, high-quality makeup. They value natural beauty, skin care, and self-expression. They love brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly

The Project: Create a brochure and poster promoting “Naturally Moody” by Wet-n-Wild. Present the collection with visually appealing images of the products and engaging copy. The brochure and poster will need to show some options of the “Naturally” and “Moody” products. The goal is to rev up excitement and encourage consumers to explore this new, fun collection.

The Strategy: We wanted to get our young audience excited about the upcoming launch with high-quality print. We do this with sneak peeks of the bundles, bold, bright images of products, and diverse models. "Pop Your Mood in a Natural Way" encourages the audience to love their authentic selves. We introduce natural beauty and colorful self-expression products. We advocate individuality.

The copy presents the inspiration behind the collection. We provide a few names of the products so the audience can begin to connect with what they want. We want them to get excited about what's to come next. The audience is not confined to the bundle. So, we inform that all products are sold separately. Whether they need a refill or a product they have to have, it is all available to them.

Designer: Yi Che Li