Naturally Moody by Wet-n-Wild Email Marketing-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious and want access to trendy, high-quality makeup. They value natural beauty, skin care, and self-expression. They love brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly, Confident

The Project: Create an email marketing campaign that introduces Naturally Moody by Wet-n-Wild. The goal is to create excitement, drive pre-launch interest, and attract new, diverse, trend-conscious customers.

The Strategy: Two emails were created.

First, a pre-launch teaser that features the launch date, sneak peeks, and a call to action to gain early access. To assist with this, bold, colorful packaging and diverse models that represent the definition of “popping your mood”. Created supportive copy that provides inspiration, fun, confidence, and freedom.

Next, a launch email informing the audience that the collection is live. The concept of the “Naturally” and “Moody” bundles are presented. The audience has the freedom to choose. Natural beauty is trendy. But on occasion, they get to “pop” their mood with bold, vibrant color. What's their vibe?


Designer: Yi Che Li